The interior aisles of the supermarket scare Michael Pollen. That's where the "new" food resides. Processed versions of what humans used to eat--Splenda with fiber, Froot Loops (now a Smart Choice!), frozen meals that are more chemicals than calories.
Since we clearly can no longer count on manufacturers having our best interest or our health at heart, Pollan turned instead to the "tribe." In an article in the New York Times Pollan writes:
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